With Covid 19 putting so many of us in isolation, finding new ways to connect to others never mattered more. Gerber wanted to show that love is the true definition of family, and utilized its famed Photo Search to connect with the public through a shared moment of joy. The winner, Magnolia, won not only for her adorable, joyful smile, but because she had a beautiful adoption story too – one that highlights the growing definition of family today. Through a paid and earned media strategy, we helped Gerber share that story, engaging consumers in the most successful and meaningful Photo Search to date.
Magnolia Gerber← Our Work Info
One Show Merit