Buy With Your Time IKEA

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Overview

Going to IKEA is an experience like no other. But IKEA superstores tend to be on the outskirts of the city, making the trip a bit of a long ride for many people. So what if IKEA could make the trip worth it? The brand created Buy With Your Time, which put a monetary value on the time spent traveling to IKEA. Every item in the store was also given a "Time Price", and upon checkout, customers could choose to put their time earned towards their purchase.

Capability

  • Experience

Team

  • Memac Ogilvy Dubai

Awards

  • Cannes Lions Gold
    Clio Silver
    D&AD Wood Pencil
    One Show Silver
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