Going to IKEA is an experience like no other. But IKEA superstores tend to be on the outskirts of the city, making the trip a bit of a long ride for many people. So what if IKEA could make the trip worth it? The brand created Buy With Your Time, which put a monetary value on the time spent traveling to IKEA. Every item in the store was also given a "Time Price", and upon checkout, customers could choose to put their time earned towards their purchase.