Neighbors for Life City of Chicago

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Overview

76.6 percent of Chicagoans age 65 and older have received at least one dose of a COVID-19 vaccine. However, just 58 percent of Latinx Chicagoans age 65 and older have received at least one shot, compared to 71 percent of Black and 77 percent of white Chicago seniors. So we helped create a campaign called Neighbors for Life that features stories of real seniors who have chosen to get vaccinated explaining why, alongside volunteers who have worked to help seniors get their shots. The campaign invites seniors to call the City’s Covid hotline to learn more and have their questions answered.

Capability

  • Advertising

Team

  • Chicago
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