The Legacy Project 100 Pipers

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Overview

India has a very rich art heritage. For centuries these folk art forms have been practiced and their legacy taken forward by the young. But today’s fast moving and ever-changing world has resulted in these art forms being forgotten and on the verge of extinction. 100 Pipers lived its philosophy of 'Be Remembered for Good' through a series of limited-edition packaging. Sharing the theme of "goodness", six artists from different artistic backgrounds created works which were accompanied by a QR code that further educated viewers about the art forms. The Legacy Project became a platform for the dying arts of the country and a way for these art forms to be seen by the masses.

Capability

  • Experience
    Consulting

Team

  • Gurgaon
The Legacy Project - 100 Pipers | Ogilvy
The Legacy Project - 100 Pipers | Ogilvy
The Legacy Project - 100 Pipers | Ogilvy
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