India has a very rich art heritage. For centuries these folk art forms have been practiced and their legacy taken forward by the young. But today’s fast moving and ever-changing world has resulted in these art forms being forgotten and on the verge of extinction. 100 Pipers lived its philosophy of 'Be Remembered for Good' through a series of limited-edition packaging. Sharing the theme of "goodness", six artists from different artistic backgrounds created works which were accompanied by a QR code that further educated viewers about the art forms. The Legacy Project became a platform for the dying arts of the country and a way for these art forms to be seen by the masses.
![The Legacy Project - 100 Pipers | Ogilvy The Legacy Project - 100 Pipers | Ogilvy](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/WORK_01-Pernod-Ricard-100-Pipers-The-Legacy-Project.jpg?itok=5TjfAHd8)
![The Legacy Project - 100 Pipers | Ogilvy The Legacy Project - 100 Pipers | Ogilvy](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/WORK_02-Pernod-Ricard-100-Pipers-The-Legacy-Project.jpg?itok=Ip-Sq2mS)
![The Legacy Project - 100 Pipers | Ogilvy The Legacy Project - 100 Pipers | Ogilvy](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/WORK_03-Pernod-Ricard-100-Pipers-The-Legacy-Project.jpg?itok=yGMDkAKp)