Left-Handed Range KFC

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Overview

It may come as a surprise that left-handers make up 11 percent of the population. Since it was too much of a coincidence that this just happens to be KFC's magic number, the brand figured it was time to celebrate everyone who has been feeling a little left out. Created in partnership with Ogilvy Australia, KFC created a limited-time deal celebrating the left-handed. For 11 consecutive days, KFC unveiled the Left-Handed Menu, unbelievably sweet deals available via its app to the first 11,000 customers who claimed them.

Capability

  • Advertising
    Experience

Team

  • Sydney
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