Burger King is flipping that notion of breakfast as “the most important meal to start the day,” on its head to showcase how sweet breakfast is to end your night too. “Late Breakfast” centers on a long-held tradition of many party-goers and night owls, grubbing on burgers and sandwiches after a late night out—but this time, enjoying breakfast food at the end of a great night. From a group of festival goers to wedding guests, “Late Breakfast” depicts real and authentic situations of all nighters that end with Burger King breakfast in the late night or—depending on how you look at it—early morning.