A Dog's Name, Hydroalcoholic, The Wrong Message Burger King

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Overview

The world keeps getting more and more confusing. After introducing a confusingly tasty Whopper—made without beef—the brand then took on the challenge of rolling out two new menu items: chicken nuggets and chicken sandwiches made without...chicken. In partnership with DAVID Madrid, Burger King created a campaign fitting for these times. Does deleting a message actually send a message? Is hand sanitizing a lot good, or bad? Is Max a dog’s name, or a boy’s name? These conundrums all lead up to the ultimate conundrum—how could Burger King’s chicken nuggets and chicken sandwiches made without any chicken taste so good, and so much like, well, chicken?

Capability

  • Advertising

Team

  • DAVID Madrid
A Dog's Name, Hydroalcoholic, The Wrong Message | Ogilvy
A Dog's Name, Hydroalcoholic, The Wrong Message | Ogilvy
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