Ogilvy and LaLiga Santander have partnered on a campaign to kick off the new season of Spain's top-flight football league. The idea was born out of the question: if football is played with our feet, why should LaLiga’s Unboxing be done with our hands? From here, LaLiga's “Kick Off” was born: the first Unboxing in the world that is done with your feet. We sent the official ball of the 22/23 season—PUMA's Orbita model—inside a sphere-shaped packaging, printed in 3D. Then, a fun instruction manual was screen printed on that same spherical box showing how to choose the most appropriate footwear to perform said unboxing with style.