Ogilvy Social.Lab Amsterdam and independent football magazine Panenka have launched a tree-planting initiative, Planting Goals. We lose the equivalent of 3 football pitches of forest every second. This is bad for our planet, but it's also bad for football fans since trees are often used by youth as goalposts. Panenka combined their love for football with their commitment to sustainability to ensure that every young football player experiences nature’s goalpost. In the April 2022 issue of the magazine, subscribers will receive a package containing tree seeds. By following the simple instructions, readers will be asked to plant the goals of the future.