Dove’s new spot for the Big Game shows it's not the knocks that stop girls from playing sports, it's low body confidence. The 30-second ad provides a new twist on the Broadway classic, “It’s a Hard Knock Life,” illuminating the pervasive issue of low body confidence among young girls, which stops them from playing the sports they love. As part of the brand’s Body Confident Sport program, Dove has teamed up with an all-star roster including Kylie Kelce, Steve Young, and Venus Williams.