skip to content

Forced Packs Cadbury Bournvita

← Our Work


Cadbury BournVita and Ogilvy India and Wavemaker India have created a campaign for Children's Day that urges a vital conversation. In India, what career a child ends up pursuing is often a family decision, not an individual one, which forces many into an unfulfilling life path. To illustrate the issue of forcing children into a certain future against their interests, Cadbury Bournvita "forced" its product into packaging for other items, like household cleaners, egg cartons, ketchup bottles, and more.


  • PR & Influence
    Relationship Design


  • Ogilvy Mumbai
    Wavemaker Mumbai
no title
Subscribe to stay up to date with our latest thinking
click to close

Contact us

Areas of interest:


Please read our Privacy Policy to see how we use your personal information.