Forced Packs Cadbury Bournvita

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Overview

Cadbury BournVita and Ogilvy India and Wavemaker India have created a campaign for Children's Day that urges a vital conversation. In India, what career a child ends up pursuing is often a family decision, not an individual one, which forces many into an unfulfilling life path. To illustrate the issue of forcing children into a certain future against their interests, Cadbury Bournvita "forced" its product into packaging for other items, like household cleaners, egg cartons, ketchup bottles, and more.

Capability

  • PR
    Experience

Team

  • Ogilvy Mumbai
    Wavemaker Mumbai
no title
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