Anything But Ordinary KFC

← Our Work Info

Overview

To market its new Kentucky Burger, KFC and Memac Ogilvy did something that was #AnythingButOrdinary—advertised on a platform where there's no advertising. The brand partnered with three major artists from the Middle East—Flipperachi, Moh Flow and Shébani—temporarily changing their artist pages to promote the burger. The artist's avatars, album covers, and header photos showed the Kentucky Burger, while playlists with clever names and track titles were created, and artist information pages altered to read like menu items and ingredients.

Capability

  • Customer Engagement & Commerce

Team

  • Memac Ogilvy Dubai
Anything But Ordinary - KFC | Ogilvy
WORK-50-percent-LEFT-Memac_KFC_Burger_Spotify.jpg
Stay up to date with our latest thinking

Let us know what topics you’d like
to know more about:

  • All of the above
Please read our Privacy Policy to see how we use your personal information.