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Pizza Hut X IKEA Pizza IKEA and Pizza Hut

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Pizza Hut Hong Kong and IKEA have collaborated on a new unique pizza that uses IKEA’s iconic meatballs as a topping. The promotion also includes the SÄVA - a classic piece of Swedish flat-pack furniture—which even comes in its own giant pizza box—for use as a table to enjoy the pizza on. The campaign, by Ogilvy Hong Kong, was teased with both brands instigating a cheeky back and forth on social media.


  • Relationship Design


  • Hong Kong


  • LIA Gold
    One Show Gold
    Clio Bronze
    D&AD Wood Pencil
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