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Don't Drink and Buy Budweiser Zero

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Saving money around the holidays is a great idea. But it's hard to do, and alcohol can make it even harder. Every year, Americans spend $40 billion in drunk shopping. To raise awareness around its alcohol-free Budweiser Zero, the brand created the "Don't Drink and Buy" campaign around the holidays. Launching on Cyber Monday, the social campaign asked users to share their cautionary stories of drunk purchasing.


  • PR & Influence
    Relationship Design


  • DAVID Miami


  • Cannes Lions Bronze
    One Show Merit
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