Bigger Picture Budweiser

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Overview

For over thirty years, Budweiser has aired an advertisement during the Super Bowl. But this year, the biggest ad for the big game was one that didn't air at all. Budweiser opted not to run a spot during the Super Bowl this year, instead putting the investment towards vaccination programs. Instead of the big game, Budweiser opted to look at the "Bigger Picture."

Capability

  • Advertising
    PR

Team

  • DAVID Miami
no title
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