#DetoxYourFeed Dove

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Overview

You wouldn’t give your daughter toxic beauty advice, but she could be hearing it online every single day. New research from the Dove Self-Esteem Project shows that half of girls say toxic beauty advice causes low self-esteem. And social media is filled with content that upholds and promotes this type of harmful advice. To combat this issue, we worked with Dove to create the #DetoxYourFeed campaign, which inspires and empowers young people to turn their social media feeds into a positive space.

Capability

  • Advertising
    PR

Team

  • Ogilvy
no title
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