One of the most-viewed advertisements of all-time, Dove Sketches proves how one insight can lead to a big idea that tells a compelling and culture-changing brand story. Research showed that only 4% of women across the world felt good about themselves and how they looked. By highlighting the stark contrast between how women view themselves and how a stranger views them, Sketches sought to show that we are more than our self-image says we are.
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![Dove - Real Beauty Sketches - Ogilvy Dove - Real Beauty Sketches - Ogilvy](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/O191018_Dove%20-%20Real%20Beauty%20Sketches_WORK_DETAIL_02.png?itok=7WbkPbYN)
![Dove - Real Beauty Sketches - Ogilvy Dove - Real Beauty Sketches - Ogilvy](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/O191018_Dove%20-%20Real%20Beauty%20Sketches_WORK_DETAIL_04L.png?itok=nJPbztoe)
![Dove - Real Beauty Sketches - Ogilvy Dove - Real Beauty Sketches - Ogilvy](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/O191018_Dove%20-%20Real%20Beauty%20Sketches_WORK_DETAIL_04R.png?itok=MehrD_wa)