Savlon Healthy Hands Chalk Sticks Savlon

← Our Work Info

Overview

To help build the habit of hand washing with soap among children in rural India, Savlon introduced special chalk sticks infused with soap. These could be used to write just like regular chalk sticks, but the chalk powder collected on kids’ hands while writing turned into cleansing soap when their hands came in contact with water. The simple innovation automatically turned washing hands with soap into a daily habit without requiring any extra effort from children.

Capability

  • Health & Wellness
    Public Relations & Influence

Team

  • Mumbai

Awards

  • Best of Ogilvy Product Design
    Cannes Lions Gold
    Creative Effectiveness Lion Grand Prix
    D&AD Graphite Pencil
    One Show Merit
Savlon Healthy Hands Chalk Sticks - Savlon
Savlon Healthy Hands Chalk Sticks - Savlon
Savlon Healthy Hands Chalk Sticks - Savlon
Savlon Healthy Hands Chalk Sticks - Savlon
no title
Subscribe to stay up to date with our latest thinking