Corona Extra Lime Corona

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China is the world's largest beer-drinking market. For Corona, the country's shortage of high-quality limes presented a challenge. More pressing, nearly a quarter of the country's farmers live in poverty. Instead of simply importing high-quality limes into the country, Corona partnered with local governments and industry leaders to provide farmers with the knowledge and tools needed to grow quality limes and expand their yield. With the Corona Extra Lime, the brand created an entirely new business that both solved Corona's lime supply problem and provided China's struggling farmers with a critical economic lifeline.


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  • DAVID Bogotá


  • Cannes Titanium Lion
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