Visit Mum British Airways

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Overview

British Airways connects us to our loved ones, even if we've been away from them for a long time. We created a film that tells the story of a surprise visit by an expat to his mum in India after a separation of 15 years. The video received over a million views on YouTube and over 125,000 shares on Facebook, and resulted in boosted sales for the airline. Ticket sales from North America to India on ba.com increased by 65 percent, while the brand's share of the North America to India route increased from 5 percent to 38 percent.

Capability

  • Advertising
    Brand Strategy

Team

  • London
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