Cadbury's new Easter brand campaign, shines a light on those who surprise others with little acts of kindness. A boy sneaks out in the morning to get a head start in the annual family Easter egg hunt. He finds a generous Cadbury Dairy Milk Easter egg way up high in a tree. He tries everything he can to get it down and get his hands on it. Eventually he succeeds; but despite what we might think, the boy was never intending on keeping it for himself.