The Not Big Macs Burger King

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Overview

When its biggest rival lost a major trademark battle, we and Burger King teamed up to fan the flames. In Burger Kings all around Sweden, customers were shocked to look up at the menu and find an array of "Not Big Macs". Among the choices were the Like a Big Mac, But Actually Big, the Kind of Like a Big Mac, But Juicier and Tastier, and the Burger Big Mac Wished It Was.

Capability

  • Public Relations & Influence

Team

  • INGO Stockholm

Awards

  • Cannes Lion Silver
    Clio Bronze
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