Misplaced ALDI

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Overview

ALDI wanted to show its commitment to customers, so it created the most misplaced billboard campaign ever. ALDI's prices don't change regardless of where in France a customer shops. To underscore this idea, the team created billboards featuring a product as well as how much it costs, along with the city or town where the store is. The problem? The billboards were put up in all the wrong locations.

Capability

  • Advertising
    Brand Strategy

Team

  • Paris
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