Best Neighbor Burger King

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Overview

Barbecuing is great. But sometimes, it's not so great if your neighbor is the one doing it. Burger King may always grill their burgers, but their closest competitors simply don't. So the brand put up some "For Rent" signs on buildings right next to their biggest competitors, letting those know that the nearby tenant never, ever grills.

Capability

  • Advertising
    Brand Strategy

Team

  • DAVID São Paulo
Best Neighbor - Burger King | Ogilvy
Best Neighbor - Burger King | Ogilvy
Best Neighbor - Burger King | Ogilvy
Best Neighbor - Burger King | Ogilvy
Best Neighbor - Burger King | Ogilvy
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