To market its new Kentucky Burger, KFC and Memac Ogilvy did something that was #AnythingButOrdinary—advertised on a platform where there's no advertising. The brand partnered with three major artists from the Middle East—Flipperachi, Moh Flow and Shébani—temporarily changing their artist pages to promote the burger. The artist's avatars, album covers, and header photos showed the Kentucky Burger, while playlists with clever names and track titles were created, and artist information pages altered to read like menu items and ingredients.