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Co-Worker For the Day IKEA

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Wearing a yellow shirt into IKEA can be a bit awkward. MEMAC Ogilvy Dubai and IKEA partnered on a campaign that took this fashion fail and rewarded it, while also demonstrating the value of using the IKEA app while in-store. By wearing yellow into IKEA and downloading the IKEA app, people could become an "Unintentional Co-Worker For the Day." The app guided them through helping customers and answering questions on the store's 9,000 products, and for their not-so-hard work, each person would receive a generous discount.


  • Relationship Design


  • Dubai
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