Bums and the Bees CDC

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Overview

Everyone knows about the "birds and the bees" talk that parents have with their kids. But as we get older, there are other issues that our older family members can offer perspective on and lets us know they're looking out for us. Ogilvy D.C. and the Centers for Disease Control teamed up to create a campaign to raise awareness with younger Gen Xers (age 45-49) around the importance of colorectal cancer screenings. The film results in looking at screenings as not something to be ignored, but as an act of familial love.

Capability

  • Health

Team

  • Washington DC
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