Globally, a third of women experience intimate partner violence (IPV). How do we raise awareness on IPV and make the vow against violence a reality? Ogilvy South Africa, Carling Black Label and #NOEXCUSE, in partnership with LifeLine, present Bride Armour—an exquisite, yet horrifying gown created by award-winning fashion designer Suzaan Heyns. Informed by conversations with abuse survivors, every stitch, layer and seam of Bride Armour demonstrates the brutality of intimate partner violence.