Big Deserves Bigger Samsung

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Samsung and Ogilvy New York have produced a series of spots that highlight how the brand's Z Fold4 doesn't just change shape, but changes what's possible. In three separate short films, the campaign entertainingly demonstrates how the Z Fold4 enables one to play their favorite games and watch their favorite shows on the biggest screen that fits in your pocket. The Big Bang, the Big Game, the Big Deal—they all deserve the Biggest screen possible.


  • Advertising


  • New York
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