skip to content

Big Blue Bag IKEA

← Our Work


There’s maybe nothing more synonymous with the IKEA brand than its iconic blue FRAKTA bag. To scale the IKEA experience for U.S. consumers to enjoy, Ogilvy NY and the brand dropped a 19-foot-tall version of everyone’s favorite shopping accessory in the heart of New York, Chicago, and Houston, complete with an epic AR experience that enabled consumers to grab exclusive discounts on IKEA products.


  • Relationship Design


  • New York
Big Blue Bag - IKEA | Ogilvy
Big Blue Bag - IKEA | Ogilvy
Big Blue Bag - IKEA | Ogilvy
no title
Subscribe to stay up to date with our latest thinking
click to close

Contact us

Areas of interest:


Please read our Privacy Policy to see how we use your personal information.