Amidst rising global inflation and economic challenges facing consumers, Al-Futtaim IKEA has created a print campaign reinforcing the brand's goal of creating a better everyday life for as many people as possible. The print campaign "Inflation-Proof" highlights a number of the store's over 80 items that, despite the rising cost of raw materials, have not had a price increase. The campaign appears in out of homes, in-store, print editions around Dubai as well as its social channels in UAE and Qatar.