The Audio Catalog IKEA

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Overview

IKEA's catalog was one of the most produced books in the world. But then it printed its final version ever. To continue building on the legacy and popularity of the IKEA catalog, the brand turned to a new format: audio. IKEA created the first ever audio catalog, available wherever podcasts and audiobooks were. Listeners could follow along with the final print catalog, or solely listen to the informative, engaging and funny commentary.

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Team

  • New York
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