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1352: Refreshed Sneakers Hellmann's

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Introducing 1352: Refreshed Sneakers — shoes made with food waste. Through a new and exciting collaboration Hellmann's has stepped into the shoe world, launching a new limited-edition sneaker. Giving food waste a new life, Hellmann’s 1352: Refreshed Sneakers are made from common food waste items, including corn, mushrooms, apples, grapes, and more. The sneakers were concepted, designed, and manufactured in collaboration with Italian-based brand ID.EIGHT who are champions for sustainable fashion.


  • Advertising


  • Toronto
A series of outdoor advertisements. They features "1352" in big blue text, and feature images of the sneaker next to, on top of, or amidst various produce
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