Sipsmith x Wimbledon Sipsmith

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Sipsmith celebrates its first year as the Official Gin Partner of The Championships, Wimbledon with a new piece of creative, where Mr Swan returns to our screens with his Centre Court debut. In this second campaign created again in collaboration with Ogilvy, Sipsmith’s loveable stop-motion character Mr Swan, mistakenly announces, with boundless enthusiasm that ‘Wimbledon is The Official Tennis of Sipsmith Gin’.

Following on from the success of Sipsmith’s debut film, this creative is again produced using the skilled craftsmanship of stop-motion animation, with the same Director Jeff Low and voice of Julian Barrett. This time, Mr Swan is at Wimbledon and joined by his partner, Florence, who patiently attempts to correct Mr Swan throughout his whistle-stop tour of the famous All England Lawn Tennis Club.


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  • London
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