We're excited to share our new campaign for Philadelphia - Simply Better - which has just launched nationwide and includes a partnership with Ritz Crackers.
The light-hearted multi-channel campaign celebrates the high-quality taste of the nation’s favourite cream cheese and reminds the UK that a simple spread of Philly can transform the everyday into something seriously special.
The creative features mouth-watering visuals alongside relatable messages to remind people that Philadelphia’s delicious taste elevates whatever snack, meal, or moment you put it in. Running until late April, Simply Better can be seen across rail and roadside OOH, online video and social media, plus in-store and owned channels.
One advert shows Ritz biscuits by themselves, paired with another advert next to it that sees the biscuits now accompanied by delicious creamy Philadelphia. Between them, the two placements state that if there’s “one thing we can all agree on... it’s simply better with Philadelphia”.
The campaign has already been whetting the appetite amongst trade press, with features in The Drum, LBB, and Marketing Beat.
Keep your eyes peeled when you're out and about or online!
Creative Director: Andy Davis
Creative Team: Bernard Burton & George Walters
Design Team: Joe Glover, Edie Paskin
Client Lead: Peter Park
Account Director: Kathryn Smith
Strategy Director: Edward Perenyi
Project Manager: Phoebe Salter
Offline Production: Sue Streatfield
Art-Buying: Ross Walker