Philadelphia unveils a new light-hearted campaign that brings intensity to life for the launch of their new gourmet cream cheese – Philadelphia Intense. We created the ad campaign to showcase a series of ‘intense moments’.
The 20” film tells the tongue-in-cheek story of a couple who are overcome by the taste experience of the all-new cream cheese. After taking a bite of Philadelphia Intense the man describes it as a ‘velvety wash of exquisite creaminess’ as his partner looks on in amazement before she joins him on the intense taste journey.
The social campaign sees the couple experience a series of ‘Intense Moments’ as they enjoy Philadelphia. They share a baguette slathered in Philadelphia Intense which has echoes of the famous Lady and the Tramp spaghetti scene. In another social short film they share a “couples spreading moment”, in reference to the famous scene from Ghost, as they help each other spread Philadelphia Intense over a slice of bread.
The nationwide campaign will run across VOD, OOH, Social and Influencers.