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Philadelphia Intense Philadelphia

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Philadelphia unveils a new light-hearted campaign that brings intensity to life for the launch of their new gourmet cream cheese – Philadelphia Intense. We created the ad campaign to showcase a series of ‘intense moments’.

The 20” film tells the tongue-in-cheek story of a couple who are overcome by the taste experience of the all-new cream cheese. After taking a bite of Philadelphia Intense the man describes it as a ‘velvety wash of exquisite creaminess’ as his partner looks on in amazement before she joins him on the intense taste journey.

The social campaign sees the couple experience a series of ‘Intense Moments’ as they enjoy Philadelphia. They share a baguette slathered in Philadelphia Intense which has echoes of the famous Lady and the Tramp spaghetti scene. In another social short film they share a “couples spreading moment”, in reference to the famous scene from Ghost, as they help each other spread Philadelphia Intense over a slice of bread.

The nationwide campaign will run across VOD, OOH, Social and Influencers.


  • Advertising


  • London
A man and woman bite into opposite sides of a baguette.
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