Ogilvy's new ‘I Belong Here’ campaign for The Olympics and Coca-Cola was a joint project by Ogilvy UK, Mexico and Colombia. Borderless creativity, not just across offices, but across disciplines, platforms, influencers, athletes, clients and partners too.
The platform is designed to introduce Gen Z fans to the Olympics by highlighting just how inclusive a space it is. Everyone is welcome. No matter where you’re from. No matter what you look like. No matter who you love. Or what you’ve been through. Everyone belongs here. View the campaign homepage here https://olympics.com/tokyo-2020/en/i-belong-here/home