UK Black Pride’s “This is Me. This is Home” campaign is an integrated digital, social and PR campaign led by Ogilvy UK who worked with creative talent across the Black and queer community to capture the stories of people within the community.
The campaign celebrates the 15th Anniversary of UK Black Pride – Europe’s largest celebration for LGBTQ+ people of colour – and reaffirms UK Black Pride's mission as the 'pride-home' for Black and BAME LGBTQ+ people across the UK. Most importantly, the campaign signifies that despite being apart during lockdown, the community can come together and celebrate in this incredible home that has been created for them.
UK Black Pride hosted a day of celebrations on Sunday 16th August and, in the lead-up, the campaign was showcased through digital OOH, fly posters and film content across social. The community are also being invited to engage with the campaign through Instagram filters.