#CheckYouOut Sainsbury's

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Created by Ogilvy UK, #CheckYouOut is a nationwide data playback campaign which compares and contrasts Britain’s more unusual shopping habits from 2022.

By analysing Nectar data and revealing the regional idiosyncrasies, Sainsbury’s has curated the ultimate snapshot of what Britain’s 2022 year in food really looks like.

The #CheckYouOut campaign consists of geo-targeted digital OOH, social and email, plus customers of Sainsbury’s and Nectar will receive customised analysis and insights based on their own shopping data, alongside a personalised microsite and dedicated regional pages, detailing the shopping secrets of regions across the UK.

Describing the campaign, Ogilvy UK's Executive Creative Directors Johnny Watters and Angus George said:
“The #CheckYouOut programme showcases the fun, wit and flavour in everyday purchases and the trends that Sainsbury's customers buy into throughout the year. Offering great quality food is at the heart of what Sainsbury’s does and combined with the data from Nectar customers they are perfectly placed to reveal what goes on in the UK’s kitchens and celebrate those more unusual cupboard conventions.”


Client: Sainsbury’s

Head of Loyalty Marketing: Alex Lovell
Head of Campaign: Laura Boothby
Campaign Manager: Holly Tavana
Loyalty Campaign Manager: James Lapham
Loyalty Campaign Executive: Tia Angel, Elcin Icel, Liam Manley

Creative Agency: Ogilvy UK

CCO: Andre (Dedé) Laurentino
Chief ECD: Jules Chalkley
ECD: Johnny Watters, Angus George
Creative Directors: Andy Lockley, Daniella Jacob
Copywriters: Sarah Duggan, Summer Grant
Art Director: Andy Lennard
Head of Production: Emma Student
Managing Partner: Rebecca Dennis
Business Director: Olivia Hutton
Account Manager: Ellie Tytler
Strategy Director: Natalie Chester
Head of Design: Luke Ridgeway and Dave Towers
Design Lead: Simon O’Brien
Designer: Paul Carter
Art Buying: Jodi Woodhouse-Ward
Production Leads: Peter Nutall and Louise Baker

Media partners: PHD and Essence


  • Experience


  • London
White and orange billboard describing how shoppers in London bought more kitchen roll than in Glasgow
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