For this Sainsbury's campaign we have turned our attention to Sainsbury’s Bank and the Nectar reward scheme. The fully integrated, digital led campaign seamlessly lands two key messages at once. Firstly, that Nectar members get more deals to help them ‘Ease the squeeze’ and that as a trusted retailer, it’s time to explore their bank, too. The 30” ad is part of wider online video, Radio, OOH, Social, and Programmatic activity.
