Ogilvy OZ: The New Integrated Research Service by Ogilvy Consulting
Ogilvy Consulting has launched a new integrated research service called Ogilvy OZ, designed to provide brands with customized reports featuring strategic insights ready for creative application.
Through the OZ approach, Ogilvy combines ethnographic analysis, text mining, cultural audits, and, most importantly, direct engagement with the target audience. This project began with Generation Z and will expand to include Generation Alpha and specific bespoke groups to suit clients' needs.
Ogilvy OZ offers clients a range of practical reports, providing all the insights brands may require in conveniently customizable formats. These reports focus on various areas of interest, including signal pills, monthly industry insights, annual reports, and bespoke projects for specific marketing and communication objectives, all developed within six weeks.
