Founded in 1984 and part of the Ogilvy Worldwide network, Memac Ogilvy is the most local of the international agencies and the most international of the local agencies with 11 offices in MENA. Our vision is Making Brands Matter through Modern Marketing Solutions combining our passion and deep expertise across communication disciplines.

Our Capabilities

Memac Ogilvy creates advertising that can be deployed anywhere and everywhere, in the digital realm, in person, in both places in concert with one another. Our legacy of unmatched creativity pushes us forward to continue telling stories that resonate with audiences emotionally, that push the boundaries culturally, and cross over into the mainstream.

Technological advances have changed advertising, but that doesn’t mean that advertising is a mere delivery mechanism. How the message gets to consumers is not unimportant—in fact, in today’s digital environment it is crucial. But if you’re delivering something to the consumer that is devoid of emotional context, something that has been developed and created without knowledge of how consumers behave, react, and think, it will not matter how seamlessly it was integrated into their digital experience.

An impressive technological achievement nonetheless will be lost among the thousands of other interactions the consumer is having throughout the day. What sticks is what matters to the consumer: what moves them, what inspires them, what drives them to act.

Our advertising experts work together with strategists and account leaders to ensure that the brand always remains at the core of every creative output, that whatever ends up in the hands of the consumer will not just excite them but also grow the brand, too. Better advertising makes brands matter.

  • Creative Briefing

    Great advertising moves us. Great advertising is unique. Great advertising is memorable. It can’t be any of these things if the brief is off. Our creatives and strategists work in tandem to make sure that any creative output is rooted in ambition, in truths about the brand and and customer, and is aimed at the correct audience. How a piece of work ultimately works with the audience doesn’t always have to be a surprise—it can be the expected result of joining rigorous strategy with unmatched creativity.

  • Creative Idea Expression

    You can have a great idea, but big ideas can’t be catalyzed in a silo. We bring together experts from different backgrounds and perspectives to inspire high levels of creative performance to eventually inspire unique and groundbreaking ideas. Not every idea—even a good one—will be perfectly on-brand, so our clear guidelines and frameworks offer strategic, executional, and idea level feedback to ensure that no idea veers too far off course.

  • Creative Execution

    Countless great ideas have died because of shoddy execution. Our execution step is the final one in an integrated, meticulous process that ensures that the brand remains the focal point right up until the end. Our creative experts take time to articulate the brand visually, tonally, giving it a personality and palette that will be authentic with the audience. And to ensure that the brand is set up for global relevance and long-term staying power, we craft a playbook that establishes critical guidelines for how the brand should be presented across channels and geographies moving forward.

Memac Ogilvy's mission is to make brands matter for existing and new clients, across every time horizon, and at every consumer interaction.

Effective brand strategy begins with the consumer. Every successful brand today fosters a connection with the consumer, providing service and relevance. In order to achieve that relationship, we ensure that a brand’s strategy acts as a force that pulls every brand behavior, experience, and expression into a cohesive and intentional whole.

Memac Ogilvy knows that brands today cannot just say; they must do. Consumers want to connect with brands who stand for something, built on meaningful principles that aren’t ancillary to business concerns, but baked into the brand’s core. We ensure that every brand exists to make a material difference in consumers’ lives.

A brand is a living thing. It can only become an integral part of a consumer’s life if it’s able to adapt to changing circumstances, to fill the customer’s wants and needs over the short, medium, and long term. When building a brand, Memac Ogilvy is invested in making the brand matter to the customer—right now, in every quarter, and for years to come.

  • Brand Discovery

    A strong brand is built on a solid foundation, and we make sure that our clients’ brands are constructed properly and for long-term success. A brand that isn’t well-positioned simply won’t resonate with consumers. We ensure that our brand positionings are unique, credible, relevant, inspiring and future-proof. Our experts assess market factors, competitor threats and opportunities, and determine how to activate the brand across every audience and that it creates value for the consumer.

  • Brand Creation

    To make a brand matter to today’s consumer, it has to stand for something beyond the bottom line. A meaningful and legitimate brand purpose is not a CSR-fueled add-on, but is determined as part of the brand’s DNA. Along with determining purpose, this is the stage where we help the brand define its core values and behaviors. Only then can the overtly front-facing aspects be created—naming, visual identity, innovation opportunities and future investment strategies.

  • Brand Definition

    How does a modern brand manifest itself? In today’s digital environment, the customer is as much a part of the brand as the brand itself. So defining then brand starts with definition of the market, the target audience, the go-to-market strategy and experiences and actions that will bring the brand to life. And as today’s brand-customer relationships is ongoing, a successful brand must employ effective governance systems along with measurement and tracking that allows for effective optimization.

At Ogilvy Consulting, we believe in the power of brand, customer experience, data and technology to transform businesses, and drive growth. In an era of great fragmentation, brands are the connective tissue for complex organisations and global economies.

Strong customer-centric brands are proven to increase shareholder value and to drive market share, revenues and profits — future proofing business performance.

https://www.ogilvyconsulting.com/

As a brand, your competitors aren’t just those who create the same products and services that you do. Your competition is anyone else providing a relevant experience for the consumer.

That means that brands succeed by being relevant to consumers. Relevance lies in personalization, but how do you personalize to a mass audience?

You have to know how consumers behave, including the ever-important context of technologies and platforms. You must eschew the fleeting success of campaigns du jour and develop content for ongoing programs, continuous experiences, fueled by automation, that speak directly and relevantly to the customer in every guise.
Memac Ogilvy starts by analyzing data to form a deep understanding of that customer as both an individual person and as a customer on a journey. We dig deep on each of the distinct customer segments and identify the key moments along the journey that matter to each customer.

And then, we take it a level deeper, finding individual-level insights that reflect unique behaviors and preferences, allowing the brand to aim for hyper-relevance.

Because that’s how a brand turns a customer into a loyal partner. That’s Personalization at Scale.

  • Customer Marketing Transformation

    Marketing investments should focus on which audiences are most likely to represent the greatest impact on business objectives and growth. Today, that means finding the right customers and creating relevant, personalized interactions for them. We help brands navigate the fraught world of big data to determine the best courses forward, with the focus always on the customer and how the brand can provide them value.

  • Acquisition Marketing

    Successful brands are always finding efficient ways to turn prospects into customers. By identifying proper channels and techniques, we help brands optimize their customer acquisition process which, efficiently, drives growth. We also help design and build programs that bring all the disparate pieces—segments, data, technology, measurement—together to drive multi-channel engagement.

  • Commerce

    Shoppers today crave relevance and personalization, experiences that show brands understand them. The Direct-To-Consumer world has changed, and brands that understand how to provide value for the customer within this new paradigm are in position to generate business and get a return on their marketing dollars. We create customer-centric omni-channel commerce strategies and innovative go-to-market activations that

  • CRM & Loyalty

    In an always-on world, Customer Relationship Management can be tricky. You need to keep your existing customer relationships active and meaningful without going overboard or coming across as pushy. Brands need a keen understanding of their customers’ behaviors, desires, and needs in order to continue to drive value from the relationship. Loyalty programs and incentive systems are often efficient and effective ways of driving customer behavior and ultimately retaining customers.

It’s more crucial than ever for brands to utilize technology in an intelligent, useful, and unobtrusive manner. In a world where customers and brands move seamlessly and rapidly between many physical and virtual environments, every single brand behavior, experience and expression has the potential to create brand value. Or destroy it.

Today’s brands are defined by what they do, not what they say. Given that reality, brands must create and spark relevant personal interactions. This is how brands today create value.

Our Digital Transformation experts are help brands make the leaps in innovation that make their brands more valuable and meaningful to customer—which results in longterm sustainable growth. The bedrock of transformation is being able to create superior customer experiences, which are made possible through new technologies and borne from deep customer insights. We help brands not just offer a superios product or service, but ingratiate themselves to consumers. We don’t stop until the brand is something the consumer can’t live without.

Because when brands become more valuable to customers, customers then become more valuable to brands.

  • Digital Transformation Consulting

    Digital Transformation is a long-term project that also requires companies to make short-term impacts along the way. Our experts in Digital Transformation come together to holistically diagnose where a brand’s digital transformations needs are, build out a strategy to achieve unique goals and a roadmap to realize them. A transformed company is one with a clear vision and narrative, efficient operating and governance models, and ongoing strategies for digital innovation, technology, mobile, customer experience, and marketing technology.

  • Experience Design

    Creating experiences that are engaging, relevant, and, ultimately, ones that meet business goals and drive brand value and business growth, begins with understanding the audience’s needs and behaviors. Having this knowledge allows our teams to build experiences that are rooted in the brand, relevant to the consumer, and thus support business goals. We engineer, build, test, prototype, and measure the impact of every experience to ensure both efficiency and efficacy.

The great fragmentation has resulted in a world where everybody—even the biggest firms, the household names—need partners whom they have a great working relationship with. In particular, there’s been a shift in the relationship between the brands who produce content and experiences and the platforms that host that content that has placed a huge joint responsibility on their ability to work together.

In modern marketing, you’re often only as good as the partnerships you keep. At Memac Ogilvy, we leverage our long history of building and managing complex partner networks with and for hundreds of companies around the world to help our clients implement partnership strategies that work. Instead of coming from a myopic perspective of only data, technology or media, we take a whole brand view of what our clients are trying to accomplish across time horizons to build a partnership strategy that will work tomorrow and years into the future.

Our ability to tap into deep marketing technology, analytics, strategy and creative expertise allows us to build a detailed, comprehensive approach, but with a broad point of view oriented around delivering better work, strategy, customer experience and results for our clients.

  • Partner Engagement

    Brands can’t do it all alone, and in today’s fragmented media environment, working closely with partners across the entire ecosystem is a competitive advantage. We help brands create relationships with media and adtech partners to enable communications at scale and in real time, extracting value out of products and partnerships to achieve business objectives. To ensure efficiency in the process for all stakeholders, we create a blueprint and management system that defines distinct roles for everyone involved in the partnership.

  • Partner Innovation

    Brands need customer solutions, and they need them quickly. If you don’t have good working relationships with major stakeholders, you can be left waiting for something that will make a big difference with your target market. Our acceleration labs bring together partner and agency capabilities to develop fast, agile solutions for brands. And our innovation experts utilize new tools, services and capabilities from partners that provide differentiated value for brands looking to engage their customers.

In today’s crowded media landscape, successful brands must throw out the old adage of “all press is good press”. Reputation today is staked on positive coverage and endorsement from people who matter. It’s about building up a groundswell of opinion that cannot be bought, only earned.

There’s a difference between attention and influence. Memac Ogilvy’s Public Relations & Influence experts are able to earn influence on behalf of our clients’ brands by marrying a deep understanding of the consumer with our approach to building brands that matter today, tomorrow, and years from now. We bring influence campaigns to life through our unmatched creativity, on the strength of valuable partnerships with major media and platforms, and through innovative PR solutions that ensure the brand will continue to grow.

Earning influence today means having a robust and wide-ranging media strategy. There are the traditional large media companies and their print, digital, and social platforms, but also their popular, younger, digitally-born competitors. There are influencers across social media that drive as much attention as any well-oiled PR campaign can. Many companies are their own publishers, consistently churning out quality content.

But not every piece of content or every publisher is relevant to the target audience that will make a business difference for the brand. Knowing what matters to the consumer makes the difference between effectively managing your brand’s reputation or further harming it; presenting the brand’s leaders as influential experts or run-of-the-mill talking heads; your brand becoming an influencer rather than a follower.

  • Reputation Protection

    Protecting your brand’s reputation isn’t something you only do in the moment; it’s about preparation. Crises can hit at any time, and come from any angle, and we help brands assess areas of vulnerability and define where to look for early signs that a problem could be on the horizon. If that problem ever does come up, the brand is not only in position to deal with it efficiently, they are set up to begin recovering and rebuilding.

  • C-Suite & Advocacy

    The reputation of a brand can hinge on the public persona of its leadership. Highly-visible, credible, influential executives help present a brand as authentic, transparent and engaging—somewhere consumers and other businesses can feel comfortable partnering with. Additionally, brands oftentimes need working relationships with governments and civil society in order to achieve its business goals. We help brands manage their public affairs, as well as strategize how a brand can deliver a positive impact on the communities it serves.

  • Brand Influence

    The modern brand is one that people look to as an expert, as a partner in a shared experience. But a brand isn’t handed that distinction, it has to earn it. We help brands do that by first diagnosing with what audiences the brand is influential with, and how it can become more influential. Then we develop a strategy to inform an integrated program, leveraging media and influencers that are relevant to the audience and have their trust.

  • Employee Experience

    A brand is only as meaningful as the people behind it. Many companies overlook the impact that their employees have on the strength of the brand and how it drives business value. Just as a brand needs new customers, it needs to recruit the right type of ambassadors and stewards, too. We help brands create internal activation plans and employee value propositions that lead to a unified, engaged employee base, which ultimately helps the drive brand value and growth.

  • Media Influence

    Brands must always be aware of the public commentary surrounding itself, its competitors and the larger marketplace. Failing to be aware of this, brands risk not only missing out on crucial reputation opportunities, but worse, can fail to respond to unwanted perceptions. Understanding the outlets and platforms that your audience trusts and interacts with helps you prepare, and proactively working with media helps drive sales and enhances the brand’s reputation.

Our Team

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Alphabetical

Nabil Touma

Managing Director

With 30 years of experience in the communications field, Leading a variety of multinational and local accounts. Nabil Touma joined Memac Ogilvy Kuwait 15 years ago as the Managing Director. He managed, with due team support, to turn the office profitable, and since then, the agency’s reputation in the market has gone up among the clients and competition. 

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David Fox

Chief Executive, MENA

David joined MEMAC Ogilvy in March 2021.  An Ogilvy veteran, Foxy, as he prefers to be called, comes to us from Sydney where he held the role of Chief Executive Officer for the Ogilvy Group in Australia for over six years.

Having begun his career in Sydney, developing advertising campaigns for brands such as Singapore Airlines, Singapore Tourism Board, Audi, Deutsche Bank, Taronga Zoo, CityRail, Sydney Olympic Organising Committee, James Hardie Building Products and Luna Park to name a few, Foxy eventually joined Ogilvy in 1999 to take on the likes of  Nestle, Lion Nathan, Hyundai and Unilever, eventually becoming Executive Director of the Sydney agency.

In 2005 he was transferred to London to head up Ogilvy’s Global Trade Marketing operation in Ogilvy’s global shopper marketing agency, OgilvyAction. In  2009, Foxy took over as Worldwide Managing Director across all global clients, also sitting on the board of OgilvyAction. 

In 2013, OgilvyAction merged with G2 to form Geometry Global. He took over the running of all global clients and sat on the global Geometry Board until his transfer to Australia in 2014 to become Group country leader.

Foxy has been a judge at the Cannes Lions and Spikes Asia in the category of Advertising Effectiveness.  He is Australian and has a diploma in Advertising and Communications as well as a being a graduate of Australia's Award School. 

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Ghassan Maraqa

Chief Operating Officer & Chief Financial Officer, MENA

Ghassan Maraqa joined Memac in 2002 as a Financial Analyst. In January 2009, he was appointed Chief Financial Officer. Ghassan is currently responsible for the Group’s finance function, including external and internal reporting, taxation and major client contracts.Prior to this, Ghassan spent seven years in Saudi Arabia at Arthur Andersen. He worked in audit and due diligence assignments across Saudi Arabia and the United Arab of Emirates.Ghassan graduated from Texas Christian University in 1995.

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Jennifer Hamdan

Chief People Officer, MENA

Jennifer is the MENA Chief People Officer for Memac Ogilvy. 

She has lived and worked in the region for more than two decades, during which time she became one of the first fully Certified Professional Coaches in the UAE, qualifying as early as 2007.

Jennifer is also an Associate Member of the CIPD, an accredited Organizational Relationship Systems Coach and holds a Master Degree in Human Resource Management. Her final dissertation provided a HR perspective on how improved flexible working arrangements helps organizations increase female workforce participation in the UAE.

In her current role, she acts as a trusted advisor to the leadership team, and is responsible for building an operation and collaborative culture that befits one of the world’s most transformative agencies. 

An industry heavyweight, Jennifer has served some of the world’s best and well-known organizations across multiple markets, including The Walt Disney Company, MasterCard International, Aon Hewitt, and now Ogilvy.

Her passion lies in partnering with leaders to inspire and manage organization and employee growth by facilitating an enjoyable, productive and engaging employee experience no matter the weather!

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Catherine Bannister

Chief Strategy Officer, MENA

As CSO for Ogilvy in MENA, Catherine believes in game-changing strategic thinking and leadership on behalf of our clients’ brands that connect on an emotional level and change perception and behaviour. She has the pleasure and privilege to lead a talented and diverse range of strategists across the region who leverage the twin superpowers of creativity and data in the modern marketing era.    

She joined Ogilvy in 2019 bringing with her a wealth of strategic planning experience having worked for the Publicis, Grey and BBDO agency networks, as well as a small boutique design agency and an award-winning B2B technology communication agency.

Catherine has had high-profile agency strategy leadership roles across Expo 2020, P&G, Unilever, SAS, Mondelez and BAT, winning awards on a number of these clients. She also has significant experience and interest in the opportunities for brands in white space expansion whether in new geographies or incremental innovation in products and services.

She has lived and worked across four continents having spent time in Africa (Kenya and Nigeria), the Americas (Trinidad), Europe (UK) and Asia (Malaysia and the UAE). She firmly believes in opportunity, diversity and equality for all.

 

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Mary McFarland

Managing Director, UAE

Mary come to us as Managing Director of MEMAC Ogilvy UAE after spending 20 years with Ogilvy EMEA based in our Paris, France agency.

She has worked extensively across both B2B and B2C clients with a focus on international client sets across many sectors of activity.

Mary was especially active as Global Business Partner on the IBM business managing 40M USD in revenue across EMEA and with a continual focus on diversifying traditional advertising and media services including the development of a joint-venture performance marketing team, the Eightbar Collective, and hubbed digital production services. Before joining Ogilvy, she spent six years at Havas building the European network for the Intel business, eventually becoming European General Manager on the account. Some other brands she has managed in her career include Vodafone, Nestle, FM Global, FIME, NEC, Ford, Preen&Green, and Manufactures Hanover.

Originally from the United States and graduated from Hollins University in Virginia, Mary also holds degrees from the University de Strasbourg and from the University de Paris IV/La Sorbonne.

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Hazem El Zayat

Chief Digital Officer

Hazem graduated with a Bachelor of Science in Computer Science from The American University in Cairo in 2002. Since then, he has developed a passion for and built a career in connecting the business world with technology.  He has led projects across all areas of the digital mix including web platforms, mobile solutions, social media, content, performance marketing, search engine optimization and marketing, paid digital advertising and programmatic, data and analytics, CRM, and ecommerce… making him not only an advocate but also a hands-on practitioner of omni-channel marketing. He has been a consultant to many brands, defining and implementing their digital transformation strategies, and implementing complex MarTech solutions to influence data-driven customer engagement comms throughout their lifecycle.  He’s been fortunate to work across multiple industries and many iconic brands including a.o. HSBC, Emirates NBD, Abu Dhabi Commercial Bank, UAE Central Bank, Gucci, Sephora, Emaar Group, First Abu Dhabi Bank, Dubai Health Authority, The British Council, Egypt Tourist Authority, Wasl Asset Management, InterContinental Hotels Group, Amazon, Unilever, Gulf News, Qtel (now Ooreedoo), Zain Telecom, McDonalds, Philip Morris International, Ferrari World Abu Dhabi, Sony Mobile, Yas Waterworld, Emirates, and Majid Al Futtaim Group.  Hazem is passionate about the undeniable power of data that digital channels provide and excels at building sound strategic solutions that have data at heart. He is based in Dubai and as a native Arabic speaker brings to the table insights and expertise from an Arabic speaking user point of view ensuring experiential solutions are implemented relative to their needs.

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Samer Abboud

Regional Managing Director, KSA , Lebanon & Iraq

Samer is responsible for leading the operations and growth of Memac Ogilvy’s offices in Saudi Arabia, Lebanon and Iraq in his capacity as regional managing director since January 2019.  Samer has more than 20 years of experience in the communication industry, both client- and agency-side. He started his career working with big corporate names such as Austrian Airlines, Alcatel and Siemens.   Samer joined Memac Ogilvy in 2011, tasked with kickstarting operations in Doha. Under his leadership, Doha became Memac Ogilvy’s fastest growing and healthiest office, with strong advertising, PR and digital offerings and a formidable team of talented and passionate professionals.  He has a passion for leading and managing teams. Samer’s strength as a coach, inspirer and troubleshooter results in consistently excellent work from employees – and praise from clients. 

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Ghassan Boujacli

Managing Director, Bahrain

Ghassan is currently the Managing  Director of Memac Ogilvy & Mather Operating Company in the Kingdom of Bahrain. Enjoys 28 years' experience in the Marketing & Communication Business in the Middle East & Africa Region.  Until the end of 2007, Ghassan was heading up TeamNokia Middle East & Africa at GREY Worldwide in Dubai. Before joining GREY, Ghassan spent 6 years as Client Services Director based in Dubai for HORIZONFCB looking after the marketing communication and Brand building of a portfolio of international businesses such as New Zealand Milk, Kraft Foods, Tetra Pak, American Standard/Trane, Samsung Electronics, The Swatch Group, Mercedes-Benz, Power Horse, Applebee’s and many more. Before joining FCB in Dubai, Ghassan spent 8 years at Memac Ogilvy Bahrain where his principal responsibilities involved heading up the American Express, Kimberly Clark, British American Tobacco, Arab Insurance Group businesses and develop new business and manage the P&L of the operation.   Ghassan born in Lebanon in 1967, lived and worked in the USA, UAE, Bahrain, and Lebanon. Earned 1989 a BA in Marketing from Beirut University College, then moved to California and earned an MBA from La Verne University in Pomona/Los Angeles in 1993. Ghassan is able to communicate in Arabic, English, and French. Ghassan is married to Joelle with 2 children, Nour & Bob.

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Mohamed ElEzaby

Managing Director, Egypt

Mohamed is a creative strategist and business leader with over 20 years of experience across management, advertising, branding, and digital. He has led & managed global brands across a wide geographical area including: G.C.C, Levant, North Africa, South East Asia & LATAM. He is team player and effective leader with strong communication, decision making, problem solving and interpersonal skills, as well as a results-driven mindset.  Mohamed is a dedicated father of three who springs out of bed in the morning to change the world and annoys others who are not morning people. He is passionate about football & helping startups ‘getting started’. 

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Amel Gaaloul

Managing Director, Tunisia

Born and raised in France by a British mother and a Tunisian father, Amel worked as an independant consultant before joining Memac Ogilvy in 2018. She has extensive experience in Media and Communications, having worked as a Strategic Planner at FP7 McCann and The Cocla-Cola Company, as well as at private Tunisian broadcasting company Nessma TV. She is also the founder of Tunis' first baby-friendly co-working space, BLOOMI, and Tunisia's first ephemeral market, ELBAZAR, designed to promote local crafts and contemporary design. She has a little boy called Adam. 

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Antoine Geadah

Managing Director, Qatar

Antoine Geadah is a top-performing and versatile advertising executive with domestic and global experience, particularly in the Middle East and North America.  

He has twenty plus years of experience and expertise in brand management, direct marketing, omnichannel development, digital and traditional advertising, business development, key accounts and product management.  He has a real talent and aptitude for leading marketing initiatives fueled by customer experience, insights, revenue targets, and product strategy across fast-paced and deadline-driven environments.  Forward thinking, he is a brand builder with a demonstrated ability to work with cross-functional teams, foster partnerships and complete projects that strategically promote and develop brands.

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Ayesha Rashid

Managing Director Ogilvy Consulting, MENA

Ayesha is a highly accomplished business, brand and customer experience management professional. With significant strategic business leadership, digital-first brand and customer engagement expertise, Ayesha’s ability to demonstrate how brands and technology work together to create valuable customer relationships enables her to deliver on commercial objectives and make a significant contribution to the advancement of brand experiences.  These abilities have powered Ayesha’s career, as a trusted partner, across the EU, APAC and MENA markets, where she has delivered multi-stakeholder led change, transformation and product launch programmes of work ranging from $1m to $70m in value.  Her career began in London where she held a variety of consumer marketing roles and had the amazing fortune and privilege to have been taught by the best business leaders we have in the industry today.  These experiences remain her compass today. Ayesha’s fifteen year track record in the Middle East cuts across several sectors - telecoms, tech, government, retail, and consumer services.  Ayesha has spearheaded successful initiatives and delivered award winning work for luminary brands such du, Ooredoo, Miral Asset Management, Virgin Mobile KSA (digital transformation), Mubadala and Arab Media Group.  Her most important asset being her genuine local empathy and passion for the region. Ayesha is a business writer, a regional customer experience management practitioner and a founding and active member of The Marketing Society Middle East Chapter.

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Habib Rihana

Managing Director, Jordan

Habib is the Managing Director of Jordan and has been with Ogilvy for over 11 years.  In 1998 he moved to KSA and started his advertising career with BBDO. Since then, he worked across many industries with some of the world’s most iconic consumer brands such as PepciCo, Emirates, and Wrigley’s amongst others. He also moved through different cities across the MENA, making him a hardcore ad man with a track record in building solid relationships and delivering true value to his clients.  Habib was born in Beirut and spent more than half of his life abroad, living in Georgia-USA, Brussels, Jeddah, Dubai, Abu Dhabi and Amman. He holds a master’s degree in industrial and commercial management from Beirut’s Saint Joseph University.  Habib currently lives in Amman with his wife and two boys. He is a GS rider and an avid skier.

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Ashraf Shakah

Regional Director, Public Relations & Influence, MENA

Ashraf is a seasoned communication practitioner with over two decades of regional and international market experience. His early career years were in journalism, prior to assuming consultancy and corporate communications roles both in-house and agency side. Ashraf leads the Public Relations & Influence MENA network at Memac Ogilvy.   A passionate leader that helped consultancy firms in the GCC and Levant region in introducing best practices, building teams’ capacity, restructuring and improving financial performance.  Over the course of his career, Ashraf has provided consultancy to regional and international firms across a wide spectrum of industries, including McKinsey, Accenture, Philip Morris, Airbus, Visa, CNN, IKEA, Orange and government programs concerning democracy, energy, tourism and economic development and reform.   Ashraf was featured in the 2016 and 2017 Global PR Power List, as one of the most influential individuals in the communications industry in the Middle East.

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Ideas

Careers – Work With Us

As our founder David Ogilvy put it, we seek people who are bigger and smarter than ourselves. That’s how we create a company of giants. We’re always looking for modern marketing and brand experts with big hearts and enormous talent.

Explore opportunities, and learn more below.

David Ogilvy

Who We Are

Ogilvy was founded in 1948 as one office. Today, we operate as a creative network in 132 locations across 83 countries. In the course of this growth, the world has become effectively unrecognizable from what it once was.

Ogilvy has been there every step of the way, shepherding the world’s most successful brands through the uncertainty and helping them adapt and stay relevant for the long-term.

We have never lost sight of our purpose in the world: we exist to make brands matter.

We have succeeded because, despite the massive shifts that have occurred over the years, we have always operated in the way David Ogilvy envisioned. He created a corporate culture that deeply respected and cared about its people and its clients. We honor his legacy by operating with that same commitment.

Our core values remain at the heart of everything we do. They are not a set of rules, but beliefs. They are our DNA.

They inform how we go about our daily lives that help set expectations of the kind of work we create, and the kind of people we hire.

We know that as long as we live our values, we will do great work. Our people will learn and grow, explore their interests and become the best versions of their personal and professional selves.

Our values have gotten us far, and they will take us ever further into the future. We live this as one force, indivisible.

We are: Pervasively Creative, Adaptively Connected, Relentlessly Curious, Divinely Discontented, Eternal Craftspeople.

We are Ogilvy.

Grow With Us

Ogilvy’s mission is to make brands matter. We believe the best way to do that is by fostering a community of inclusion made up of people from diverse backgrounds, where all contributions are valued, and where every employee has the chance to become their best creative and professional self.

Because our greatest asset is, has always been, and will always be our people.

Our founder, David Ogilvy, proudly described our creative network as the “teaching hospital”. He envisioned Ogilvy as a place where professionals not only do great work, but come in each day with the possibility to learn and the ability to practice and hone their craft.

Learning & Development plays an important role in creating this atmosphere.

Today, Ogilvy's global Learning & Development team continues to build on David's legacy by equipping our employees with all the tools they need to grow their careers and become even stronger, more well-rounded professionals.

In a world that not only requires new ideas but also new capabilities to bring those ideas to life, our training programs develop our people’s abilities to tackle the greatest challenges faced by our clients. We utilize our global resources to deliver blended learning that embodies our founder culture.

We offer a wide range of programs focused on deepening our employees' knowledge and enhancing their expertise, with courses and trainings focused on areas such as Digital Transformation, Leadership, Culture, Change Management, Growth, and New Ways of Working, among many others.

Grow With Us
Unlock New Doors

Unlock New Doors

Nothing is more important than our people. We take our responsibility to them seriously, and a critical part of that responsibility is that we bring our values to life, every day to every employee.

Oglivy is divinely discontent, committed to eternal craft, and relentlessly curious—to that end, we must give our people every possible opportunity to grow.

That includes taking on a new challenge in a new place.  

Global Mobility is part of our promise to put our people first. We understand that many people join Ogilvy for career growth and opportunity.

Along the way, some employees may want to move into new crafts, enhance their current skills or explore new markets.

We believe our employees deserve the chance to challenge themselves wherever those challenges may take them.

Thus, we are proud to offer our Global Mobility program. 

The Global Mobility program gives every Ogilvy employee visibility and access to open Ogilvy job postings and roles across our entire global network. Every year, we move more than 100 employees into new positions in offices around the world.

We believe in one connected network that allows every person to explore their strengths and navigate their professional careers. Our Global Mobility program ensures that we offer our employees every possible avenue to grow as professionals and people.

Get Involved

Community. Representation. Shared values.

Our Professional Networks represent a global community of individuals from all backgrounds committed to working together to shape Ogilvy's culture for the present and the future. They have been in operation in some form for over a decade, and their size, scope, and influence have only grown over time.

The Professional Networks are affinity-based groups enabling employees to actively participate and contribute in supporting our Diversity & Inclusion strategy. The networks provide an environment for professional development and networking along with a formal link to employees, allies and senior management.

As we believe in empowering our people, Ogilvy's Professional Networks are formed by employees.

They are centered around those with common interests—but regardless of who you are or where you come from, you will always belong at Ogilvy. To that end, our networks are open to all employees.

Each network is dedicated to developing programs to promote recruitment, retention, career development; cultivating informal mentorship through networking opportunities; fostering education and outreach opportunities; making a difference in the communities in which we operate; and providing advice and counsel to our business by acting as in-house focus groups and sounding boards.

Networks supporting LGBTQ+, cultural and ethnic diversity, administrative professionals, neurodiversity, and working parents are among the many active employee-driven groups.

Get Involved
David Ogilvy

Who We Are

Ogilvy was founded in 1948 as one office. Today, we operate as a creative network in 132 locations across 83 countries. In the course of this growth, the world has become effectively unrecognizable from what it once was.

Ogilvy has been there every step of the way, shepherding the world’s most successful brands through the uncertainty and helping them adapt and stay relevant for the long-term.

We have never lost sight of our purpose in the world: we exist to make brands matter.

We have succeeded because, despite the massive shifts that have occurred over the years, we have always operated in the way David Ogilvy envisioned. He created a corporate culture that deeply respected and cared about its people and its clients. We honor his legacy by operating with that same commitment.

Our core values remain at the heart of everything we do. They are not a set of rules, but beliefs. They are our DNA.

They inform how we go about our daily lives that help set expectations of the kind of work we create, and the kind of people we hire.

We know that as long as we live our values, we will do great work. Our people will learn and grow, explore their interests and become the best versions of their personal and professional selves.

Our values have gotten us far, and they will take us ever further into the future. We live this as one force, indivisible.

We are: Pervasively Creative, Adaptively Connected, Relentlessly Curious, Divinely Discontented, Eternal Craftspeople.

We are Ogilvy.

Employees
Employee
Presentation
Discussion
Service

Grow With Us

Ogilvy’s mission is to make brands matter. We believe the best way to do that is by fostering a community of inclusion made up of people from diverse backgrounds, where all contributions are valued, and where every employee has the chance to become their best creative and professional self.

Because our greatest asset is, has always been, and will always be our people.

Our founder, David Ogilvy, proudly described our creative network as the “teaching hospital”. He envisioned Ogilvy as a place where professionals not only do great work, but come in each day with the possibility to learn and the ability to practice and hone their craft.

Learning & Development plays an important role in creating this atmosphere.

Today, Ogilvy's global Learning & Development team continues to build on David's legacy by equipping our employees with all the tools they need to grow their careers and become even stronger, more well-rounded professionals.

In a world that not only requires new ideas but also new capabilities to bring those ideas to life, our training programs develop our people’s abilities to tackle the greatest challenges faced by our clients. We utilize our global resources to deliver blended learning that embodies our founder culture.

We offer a wide range of programs focused on deepening our employees' knowledge and enhancing their expertise, with courses and trainings focused on areas such as Digital Transformation, Leadership, Culture, Change Management, Growth, and New Ways of Working, among many others.

Grow With Us
Talent, I believe, is most likely to be found among nonconformists, rebels, and dissenters. – David Ogilvy
Unlock New Doors

Unlock New Doors

Nothing is more important than our people. We take our responsibility to them seriously, and a critical part of that responsibility is that we bring our values to life, every day to every employee.

Oglivy is divinely discontent, committed to eternal craft, and relentlessly curious—to that end, we must give our people every possible opportunity to grow.

That includes taking on a new challenge in a new place.  

Global Mobility is part of our promise to put our people first. We understand that many people join Ogilvy for career growth and opportunity.

Along the way, some employees may want to move into new crafts, enhance their current skills or explore new markets.

We believe our employees deserve the chance to challenge themselves wherever those challenges may take them.

Thus, we are proud to offer our Global Mobility program. 

The Global Mobility program gives every Ogilvy employee visibility and access to open Ogilvy job postings and roles across our entire global network. Every year, we move more than 100 employees into new positions in offices around the world.

We believe in one connected network that allows every person to explore their strengths and navigate their professional careers. Our Global Mobility program ensures that we offer our employees every possible avenue to grow as professionals and people.

Get Involved

Community. Representation. Shared values.

Our Professional Networks represent a global community of individuals from all backgrounds committed to working together to shape Ogilvy's culture for the present and the future. They have been in operation in some form for over a decade, and their size, scope, and influence have only grown over time.

The Professional Networks are affinity-based groups enabling employees to actively participate and contribute in supporting our Diversity & Inclusion strategy. The networks provide an environment for professional development and networking along with a formal link to employees, allies and senior management.

As we believe in empowering our people, Ogilvy's Professional Networks are formed by employees.

They are centered around those with common interests—but regardless of who you are or where you come from, you will always belong at Ogilvy. To that end, our networks are open to all employees.

Each network is dedicated to developing programs to promote recruitment, retention, career development; cultivating informal mentorship through networking opportunities; fostering education and outreach opportunities; making a difference in the communities in which we operate; and providing advice and counsel to our business by acting as in-house focus groups and sounding boards.

Networks supporting LGBTQ+, cultural and ethnic diversity, administrative professionals, neurodiversity, and working parents are among the many active employee-driven groups.

Get Involved
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