The consumer subscriptions business of the Financial Times has launched For The Why, a new global marketing campaign that will highlight the FT’s unique strength: helping readers understand the forces shaping business, politics, the economy and the world. Set against the noise, fragmentation and information overload of today’s news media, For The Why positions the FT as the destination for readers who want more than headlines - those seeking deeper, critical analysis and expert interpretation of not just what’s happening, but why it matters.