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Ogilvy

VR Vaccine Hermes Pardini

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Overview

Children are often scared of receiving vaccines. Hermes Pardini Laboratories and Lobo teamed up to battle against this fear by using VR to put children in an immersive fantasy world where they become the hero after receiving a shield that helps them defend the enemy. The VR experience both calms and entertains the children, allowing the nurse to properly administer the vaccine.

Capability

  • PR & Influence
  • AR / VR
  • Experience Design
  • Content Marketing

Team

  • São Paulo

Awards

  • Best of Ogilvy
  • Cannes Lions Gold
  • D&AD Graphite Pencil
  • LIA Awards Gold
  • One Show Gold