Building on the powerful momentum of 2022's "Tear the Paper Ceiling" campaign, Ogilvy, Ad Council and Opportunity@Work have created a new piece to that presents a striking metaphor representing the millions of talented individuals whose potential is routinely overlooked in the job market, often dismissed for the sole reason of not holding a bachelor's degree. The campaign opens with a poignant visual: a crumpled piece of paper. "Story Unfold" serves as a vital call to action, compelling employers and hiring managers to look beyond conventional credentials, "unfold" these invaluable narratives, and embrace skills-first hiring practices to unlock an expansive, untapped reservoir of talent.