TD and Ogilvy Toronto have created two 60 second spots that prove banking ads don’t have to be bland. Based upon the insight that nearly 60% of Canadians would rather talk about politics, religion, or sex than talk about money, the brand came up with ideas to show just how absurd that is, but in a way that gets the country talking. Shot by acclaimed director Jeff Low, the spots take a humorous approach, showing people in awkward situations who would rather talk about anything—literally anything—other than money.
Overview
Capability
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Advertising
Team
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Toronto