Family reunion remains at the heart of Chinese New Year, but celebrations are evolving across generations. While longstanding family activities remain important, Gen Z is bringing digital interactions and trendy experiences into those celebrations. Gen Z is not disconnected from tradition — they want to strengthen family bonds in their own unique way. Coca-Cola thus launched its Chinese New Year campaign under the theme “Spark Every Moment and Let Us Come Together This Chinese New Year," which encourages young people to create joyful, inclusive festive moments that bridge generations and celebrate the spirit of togetherness.