skip to content

Skins for Skin Vaseline

← Our Work


Thailand has the highest burn-related mortality rate in Southeast Asia, shining a spotlight on the critical scarcity of skin donations. Embracing its timeless mission of providing healthy skin for all, Vaseline responded to an urgent call for skin donations initiated by the Thai Red Cross. In a bold move, Vaseline forged an unconventional alliance with gamers, a community intimately familiar with the value of "skin" in their virtual worlds. "Skins for Skin" harnesses the concept of in-game skins, which possess tangible value and tradability, as a way to drive much-needed support and donations.


  • PR & Influence
    Relationship Design


  • Singapore
no title
Subscribe to stay up to date with our latest thinking
click to close

Contact us

Areas of interest:


Please read our Privacy Policy to see how we use your personal information.