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Share a Coke Coca-Cola

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Coca-Cola had to reconnect with Australia, so they had to get personal. Capitalizing on the global trend of self-expression and sharing, “Share a Coke” offered consumers an opportunity to express themselves through a bottle of Coke, and to share the experience with someone else. A simple tweak to a classic label so powerful it soon spread across the globe, connecting Coca-Cola with consumers everywhere.


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  • Sydney
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