MARTINI, the iconic Italian aperitivo brand, entered a new collaboration with acclaimed actor Jonathan Bailey, as this Summer’s “MARTINI Man.” The latest expression of the brand’s “Dare to Be” platform, “Off Script” was captured across sun-drenched Southern Italy during Bailey’s annual escape, and shows Bailey as he playfully sheds polished roles, chooses differently and embraces spontaneity with his new co-star: the MARTINI Spritz.